Motorsports Program

Rheem Contractors gain significant benefit from the company’s participation in NASCAR racing. RheemRacing sponsorship of Kevin Harvick and the 29 car generated over one-and-a-half billion media impressions in 2008 and provided Rheem Contractors with over $15 million in national brand advertising value. Rheem also continues to be a primary sponsor of Kevin Harvick Inc.’s (KHI) 33 car driven by Kevin Harvick, Ryan Newman, & Cale Gale in 2009. There are numerous ways for Rheem Contractors to promote their business using the RheemRacing program, such as hospitality events, showcar displays, point of sale exhibits, promotions, and a wide array of advertising. All of these options offer Rheem Contractors a menu of choices that can support your business goals and objectives and fit your local market needs.